Is BP doing anything to repair their image now that the oil spill is over?



  1. emc
    0 Votes

    Advertising started back in June and focused on Tony Hayward promising to right BP’s wrongs.  Currently, BP is trying to simply explain their point of view, rather than launch into defensive debates over news reports and articles.  They bought ads for search engines to direct people to Youtube videos that showed their side of the story.  They are trying to avoid second party interventions by limiting negative PR, only telling their side and not taking an actively defensive stance.

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