Apparently, ZipCar has been fairly successful. Although still a relatively small share of the temporary automobile market, its popularity is growing, especially in big cities and college towns where owning a vehicle can be impractical or terribly expensive. Earlier this year, ZipCar reached a milestone of success: beginning the process of going public. Soon, its stock will be publically traded, which will mean that ZipCar is no longer a start-up company but an actual player in the market.
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