Economists have found that hosting a major sporting event generally does not benefit the city as a whole. However, individual business such as hotels, resturaunts, and bars, generally do benefit. The overall economic benefit is usually negative because of the costs incurred by the city itself, which are passed on to taxpayers (including the businesses themselves). This is especially true for the Olympics, but holds true for an event such as the Super Bowl.
Cities hope than hosting an event will “put them on the map” and lead to other business benefits. This effect can be seen if you look at Barcelona before and after the 1992 Olypmics. This is undoubtbly the thought proccess behind having the 2010 World Cup in South Africa
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