Hopefully it will! We can’t necessarily know ahead of time whether it’s going to cause a dramatic shift in behavior, but with people making pledges to turn green, it could affect the lives of individuals. The real question may be, “will it have any NEGATIVE results?” If “Green Week” at NBC does no more damage to the environment than a regular week of programming at NBC does, but also does nothing to make the planet more green, well…at least they tried, which means we can learn what DOESN’T make people want to be more green and NOT do that again.
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