When ecotourism is done right, it does do a lot for conservation efforts, preserving natural areas and making sure local people are benefitting from the tourism in their area. However, I think there is a great possibility that people will begin to (maybe already do) claim their resort or trips are ecologically friendly or a part of ecotourism but will not actually be following the practices necessary to do so. Similar to greenwashing, people will try to take advantages of the higher prices tourists are willing to pay in hopes of taking an eco friendly vacation. Hopefully regulatory agencies will develop to certify ecotourism trips.
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