Basically, recycled paper needs extensive testing to see whether it can be used for food products, especially ones served at high temperatures. This is why you’re more likely to see, say, toilet paper with a large recycled material content, than cups or dishes. Starbucks had to get an approval from Food and Drug Administration for even those 10%, and its suppliers had to develop and conduct new tests on the cups they produce.
In addition, the actual recycled content can be viewed as being much higher. Starbucks used to give hot beverages in double cups, but changed the practice to a cardboard sleeve that is 45 smaller than a whole second cup and is 60% recycled paper.
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