Green is the color of many trees and plants, and people often associate ‘environment’ with trees and plants instead of water or the sky. When it comes to big movements, wide support is always necessary or else the ideas remain ideas and no action is taken, thus it makes sense to use the more relatable color, green, to potentially get more people on board.
And, if we’re going to go into semantics, then the color blue also carries implications of depression or melancholy, which is not what one would want to associate with their movement.
Green has a good connotation. Blue often comes up with other things like politics. Green is somewhat not involved with that and presents another perspective. It is also the color of the pigment that allows everything in our ecosystems to function the way that they do, namely the chlorophyll in many plants.
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