Fiji water is being accusing of “greenwashing” their product. Greenwashing is claiming a product is more eco-friendly than it really is. Fiji sold water at a premium by claiming that they were the only “carbon negative” bottled water company. To be carbon negative you must actually remove C02 from the air.
The problem, according to the defendents, is that Fiji purchased carbon credits, many of which haven’t happened yet. Basically buying the carbon offsets from trees that haven’t been planted yet. This means the C02 produced while bottling Fiji water is still in the atmosphere, and that they misled (lied) to customers to get them to buy more water.
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