Free trade isn’t fair for farmers and artisans, their families, communities, or the environment. Fair Trade is. For example, a drastic fall in world coffee prices has pushed millions of coffee farmers and workers into malnutrition and starvation; and losing their jobs and even their farms. Some farmers have also cut down the rainforest to sell the trees for extra money, or to make room for more profitable crops.
Fair trade allows equal opportunity for farmers, artisans, their families and communities by providing a way to live. When a drastic fall in coffee prices occurred a few years ago, many farmers were forced into illegal logging to make money since their coffee crop was not brining in enough money for food. The economic cycle of fair trade provides jobs, preventing the degradation of the forest due to economic needs.
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