The FEED backpack is a great idea and a way to get supplies to those who really need them. There are a lot of companies out there that do similar promotions. Tom’s Shoes sends a pair of shoes to a child in an impoverished community every time one of their pairs of shoes is sold to a consumer. Proceeds from Ethos water go to communities around the world that don’t have safe drinking water to help them get water they can use on a daily basis. I’m sure you’re aware of the Project Red campaign that sends money to AIDS foundations when any of their red products are purchased. All of these companies are doing something similar to FEED backpacks, and that is great.
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