Preservation begins with need (usually), so one would hope the most endangered and threatened species would be the ones getting the most protection and press. In the media and general population, it seems that larger mammals and “cute” animals, like pandas, dolphins, polar bears, whales, tigers all get a lot of attention because they are relatable, from Disney or some similar source. I think people find it easy to get behind a cause like “Save the Polar Bears!” when it might not be as easy to try to save a bird species that will disappear due to deforestation.
One word: anthropomorphism.
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