Personally, I think that Tesla wanted to show that you don’t have to compromise style, performance, and grandeur to be eco-friendly. They basically wanted to create the Porsche of electric cars to contrast cars like the Prius. Tesla demonstrates how you can have your cake an eat it too — you can be environmentally friendly while driving one of the coolest sports cars around.
I remember Conan O’Brien making a joke once about someone who drives a Prius. Furthermore, someone once asked on this Web site why all Prius owners are “smug”. To put a “new” type of environmentally friendly car out there is to change the thinking of those who drive them.
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