It would seem that the “bailout” is a marketing strategy. Dominos sales and consumer opinions were at dangerously low levels last year, when a company called Dairy Management, a creation of the USDA, swooped in to save the day. They teamed up with Dominos to make a pizza with 40% more cheese on it, one single slice containing 2/3 a person’s daily saturated fat maximum. Dairy management gave 12 million in marketing funds to boost sales, which has done the trick. A move that raises questions about the USDA’s anit-obesity campaign, and the efficacy of having the same people who profit from unhealthy eating habits be at the center of recommended nutrition.
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