The purpose was to reduce the amount of wattage going through the power grid, and make people more energy-independent. Essentially, it was for environmental reasons – also, Google employees get a nice discount on SolarCity power panels on top of the host of other perks they get through Google.
They think its useful technology and a good environmental solution, and they want to get in on it. Google has a history of investing in clean energy, which certainly fits with their very cutting-edge image.
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