Hyundai has, in the past few years, overhauled their image. As more Americans grow more concerned with gas prices and other important economic considerations, smaller and safer cars rise in demand. The Sonata, one of Hyundai’s flagship vehicles, has done particularly well in sales: in 2010, the company’s sales increased by 30% and the Sonata constituted many of those transactions.
Adding onto ajbry’s answer, it has also been made clear that Hyundai has addressed the concerns of the American people in a unique way over the past few years. One of which being the “Assurance Program” which during 2010 vowed that if anyone lost their job within a year of the purchase the vehicle could be returned.
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