The companies that have been producing electric sports cars are primarily newer companies, such as Tesla. These companies would not be able to compete with the big companies such as GM, BMW, Mercedes, etc. if they produced a sedan. Small companies can get their names out by producing unique cars, which are typically sports cars. Also, if you begin by building a high performance sports car, it becomes easier to build an average sedan afterwards. The sports cars also show the public the potential extent of the technology. For example, electric cars have the reputation of being slow and boring, cars like the Tesla refute that claim.
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