The original idea came from singer and producer Kenna, whose father grew up in Ethiopia and was frequently ill from diseases caused by unclean water. He wanted to raise awareness about this problem by involving celebrities in a highly publicied event in Africa: climbing Mount Kilimanjaro! This is raising money both from various partners, including hp Computers, Pur Water, and Microsoft, and from visitors to the website who can donate as little as a dollar to help the cause.
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