The Incredible Hulk worked with Toronto’s Green-Screen initiative, to help cut carbon emissions and waste created during filming. Some of the makers of this film were environmentalists. The production did everything they could to be as environmentally friendly as possible. The movie went on to become the first blockbuster film to receive the Environmental Media Association’s Green Seal.
Unfortunately, I cannot find any exact answer for this. However, there are clearly more environmentally friendly movies now than ever before. The Environmental Movie Association has recognized movies that comply with certain environmentally friendly guidelines with its Green Seal award. Some recent movies that have been recognized with this award include The Social Network, Karate Kid, and Eat, Pray, Love.
Away We Go, a 2009 film starring Maya Rudolph and John Krasinski, was one film who’s production team tried to reduce the carbon footprint of the film making process. The film makers hired carbon consultants from Green Media Solutions to help not only reduce the carbon footprint of the production, but also do basic studies to help understand the real environmental impact of the movie making industry. Some of the steps taken to achieve a more environmentally friendly film was reducing fuel costs (a true feat, considering that the film is set in such wide-ranging locales as Phoenix and Tucson Arizona, Madison Wisconsin, Montreal, Canada, and Miami, Florida), using hybrid vehicles and avoiding charter flights, using local and organic foods for more than 50% of catering services and banning plastic water bottles from the set, and redirecting nearly half of all the waste produced on set away from landfills and instead into recycling and compost facilities.
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