Ride-sharing (or carpooling) has been around, at least formally, since the 1970s. Oil conservation efforts during WWII advocated carpooling; HOV (High-Occupancy Vehicle) lanes definitely help promote ride-sharing/carpooling.
California started a formal ride-share program around 1988 when the Riverside County Transportation Commission started to look into computer-assisted carpool/ride-shares.
Flexcar was started in 1998, and Zipcar in 2000.
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