There was a recent radio commercial that stressed the reliability of the Toyota brand. The spot covered a variety of testimontials of real Toyota owners who talked about the dependibiliyt of their vehicles. Although the recalls were not mentioned, the radio spot focused on the future and the past.
Toyota has started to increase advertising about the fact that there are Toyotas driving around that are almost 20 years old. (actually though, my aunt owns one of those) I have seen many of those banners hanging in their auto-lots.
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