Given that their Wikipedia references are pretty thin, and one of the links is broken, and given that the company stock has dropped 30% in the last year (2011 – 2012), and that earnings have dropped 75% in the last year and a half, one thing that’s “special” about their bulbs is that the company making them seems to be a commercial failure.
According to their own advertising, they “set a record” for the Cree LED in Feburary 2010 — but the Wiki article doesn’t explain what that “record” was. (Presumably, it was brighter than some other bulb.)
Sounds like a company and a product on the skids, with more marketing mouth than substance.
In 2011, Cree produced an Energy Star approved LED-based A-lamp that it marketed as being “the same bright, warm light as a 60-watt incandescent bulb” and “the brightest, most efficient” LED bulb in its category. Cree developed and patented TrueWhite technology, which allows for longer bulb life and color consistency and brightness.
Thanks for the reference. So they are claiming that for Energy Star requirements, they have the brightest and the most efficient A-lamp. Saying that their bulb produces “the same bright warm light” as an incandescent, is a statement on their part that is technically incorrect. So I’m still wondering a little what’s going on. Their company isn’t doing well, so is the problem that the bulb isn’t economical?
That’s what it looks like. Apparently Cree hit problems with pricing and inventory; “Higher customer inventories and pricing pressure forced Cree Inc to cut its third-quarter revenue and margin forecast.” CNBC did a story and video about their economic woes last year, you can check it out here: http://www.cnbc.com/id/42236991?__source=yahoo|headline|quote|text|&par=yahoo
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