Well, first of all, they’ll have to make sure that their products stop using BPA, which they’ve done. They now employ an EcoLiner and offer a free trade-in program for old Sigg bottles. The next thing is rebuilding trust with the consumer, which is surely difficult to do. Usually, when something like this arises, a number of other companies rise to point out their differences from the accused company and the accused company (Sigg in this case) would lose market share. To this point, however, I’m not aware of anyone who has risen to the occasion. The bottle swap by Sigg was swift so they may end up maintaining a lot of their customers and visibility.
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