ShamWow towels are made of a blend of rayon and polypropylene fibers, which make them super absorbent. They are woven in a way so that, when wet, they become leathery and soft.
The above answer is spot on.
However, just in case the term “rayon” doesn’t mean much to you, here’s a little more information. Rayon is a “manufactured regenerated cellulose fiber,” meaning (basically) that it is manufactured from wood pulp. Because it is made from naturally occuring polymers–but is not a naturally occuring substance itself–rayon is considered a semi-synthetic fiber. Among other things, rayon tends to be highly absorbant (hence its use in the ShamWow).
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