Rainforest Action Network, or RAN, is an organization that works to save the rainforests, as well as the people who inhabit forested areas, and the surrounding ecosystems. RAN attempts to transform the global marketplace through education, grassroots organizing, and non-violent direct action. The organization was founded in 1985, and is currently headed in San Francisco.
The Rainforest Action Network is an environmental group dedicated to preserving the rainforest and its inhabitants. The company was founded in 1985 and utilizes ‘education, grassroots organizing, and non-violent direction action’ to raise awareness about the worldwide rainforest conservation movement. The group ‘envisions a world where each generation sustains increasingly healthy forests, where the rights of all communities are respected, and where corporate profits never come at the expense of people or the planet.’ The group engages in corporate campaigns that aim to encourage sustainability and break the addiction of environmentally harmful practices.
Also, the office staff and volunteers of RAN act aggressively in their campaigns to represent concerned citizens, as they believe that a sustainable world can be realized in the near future. Their strategy employs hard-hitting marketing to push corporations to reconcile profits with greener appproaches to business and development.
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