Some people seem to have this notion that because something is green, it’s low quality, or it’s ‘granola’. Green alternatives are viewed as less potent than their industrial-strength originals; green often leads to the conception of a watered-down product. Or the ‘granola’ notion refers to the belief, especially with foods, that consumers must buy tasteless, bland products. Basically, more education about the quality of green products is needed.
Unlike the ‘organic’ label, there is no federal standard for labeling a product as ‘green’. This creates much wiggle room for companies seeking to label a product as green. A product that is not very environmentally friendly can still be labeled green as long as it is green in only one aspect.
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