As with “all natural” and “green”, there are no standards when it comes to labeling something eco- or environmentally friendly. Any company can decide to use the label whenever it wants. An organic product has to meet certain standards to be certified, but anything can be labeled eco-friendly.
A truly eco-friendly company that is not greenwashing will give you more information about why its product is eco-friendly instead of making vague claims. Environmentally-minded companies can also get their products certified by an independent, third-party organization like EcoLogo or Green Seal.
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