There’s no official opposite to green, if by green you mean the environmental movement. Many people consider red to be the natural opposite to green (think traffic lights) but I suppose that brown would be an apt assessment of the opposite of brown. When you think of the change of seasons, or the death of a plant, things that were once green tend to turn brown. Unfortunately, I think we should be careful of focusing on negative aspects of things as brown and instead consider them ‘less green’ and try to make them more green.
I don’t think there’s currently a popular term using color to describe the opposite of “green” — if there is, I can’t find it. It seems like until recently, “green” was just used to describe a way of doing things different from the status quo, a way to distinguish a certain philosophy from business as usual. I think “being green”, however it might be misused as a term now, was originally intended to be the opposite of what people saw as the “normal” way of doing things.
I have to agree with the two answers here. “Going green” indicates a divergence from the traditional way of things, which “green” advocates felt was very wasteful and wasn’t paying appropriate attention to the needs of the environment. These advocates do not, I feel, try to represent their cause as a “brown” versus “green” dichotomy. Instead, it’s a contest between “the old way”, which deprioritizes environmental concerns, and “the green way”, which places such concerns at its core.
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