Nike has had bad rap of being socially irresponsible. The company’s extensive use of sweatshops across seas found its share scrutiny. Nike has now jumped on the “green” bandwagon. Some of its running shoe lines have been designed using rubber of low-environmental impact rubber (the website doesn’t specify what makes it so), water-based cement to glue the soles and recycled polyester. Other apparel lines such as the 2010 Superbowl champion jerseys were produced with recycled polyester. Nike seeks to produce an greater share of its products with post-industrial materials.
As aaron10 so eloquently put it, Nike has one of the worst reputations as a company in terms of exploiting workers. Much of what they do “green” is just for show to try and woo consumers into buying their products. This phenomenon is known as greenwashing and is happening with hundreds of other companies. However, you can take charge and learn about what to watch out for when dealing with companies like Nike. Many websites can help you determine what is really green and what is not.
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