An example of a multi-pronged fuel economy strategy is the one that Ford Motors undertook in 2009. Basically, the company took a four part approach, “focusing on design efficiency, aerodynamics, weight reduction and high-value fuel economy technology.” Apparently, Ford’s fuel economy and tailpipe carbon dioxide emissions strategy “includes making fuel economy the reason people buy Ford vehicles, providing the best-in-segment fuel economy for new and significantly refreshed vehicles, and offering showroom fuel economy competitiveness.”
If you are referring to what Ford is doing, then it’s this: As a company they are focusing on four different tracks, design efficiency, aerodynamics, weight reduction and high-value fuel economy technology. To this end they have tried to create cars that work better along these lines to use less fuel, for instance, better aerodynamics means less drag, which means there is less fuel needed to push the car forward. For more info check the link.
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