Some people believe that any ad campaign on the environment is controvesial because they doubt the claims the entire scientific community has made as a team about global warming. As far as a single most controversial ad campaign I can’t really think of one that has gained media and the public’s attention. It’s pretty much settled: We have to do something. The only things left to sort out are: What and How? (the When has been answered and that is ASAP)!
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