Many large corporations use green marketing. The EnergyStar sticker on some appliances is one example, as are advertisements for hybrid vehicles and other more eco-friendly items. More than 70 large companies such as Wal-Mart, Sony, and even the Environmental Protection Agency have recently agreed to work on a voluntary labeling system that would tell consumers how “green” a product is.
Green marketing is becoming increasingly popular. Wal-Mart is one of the many large companies that uses green marketing. Scott, which has a line of toilet paper, paper towels, napkins, and wipes made from 40-50 percent recycled content, is another large company that has used green marketing. Clorox, Procter & Gamble, Danon, Colgate, and Target are some others. Consumers have become more skeptical because green marketing is so common these days, and there have been many instances in which products were found to be less environmentally friendly than they were claimed to be.
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