Google zeitgeist tracks what the world is searching on the internet through the google search engine. The categories for filter are the Fastest Rising Queries, People:All, People:Sports, People:Music and People:Politics. I have attached the zeitgeist results from 2010.
In addition to the people, fast risers, etc., there’s also a category that shows the most referenced/searched for events, which I think is what you’re refering to. For 2010, the five biggest events were the world cup, haiti earthquake, winter olympics, oil spill, and Ireland ash cloud.
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