The best way to gather information on a good marketing direction would be to analyze your competition, and see what they’re doing. Most solar panel companies are going with a “green” energy feel. Some of them even have green in the name of their business. Marketing solar power as an eco-friendly source would be a good start.
If you are looking for a target consumer market, I suggest large organizations whose missions includes sustainability practices. I work for one such organization and part of our long-term plan is to start adding solar paneling to our facilities. I work for the zoo in Seattle and I know there are other such conservation orgs. that are thinking along the same lines.
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