Leasing the Leaf batteries would allow Nissan to keep the price of the Leaf at well below the prices of other electric cars. Currently the Leaf is targeted at around $30,000 versus the Mitsubishi i-MiEV which is selling in Japan at $47,000 or the Volt which is targeted at $40,000.
A large portion of the price of an electric car comes from the high price of the battery. By leasing batteries Nissan will be able to make its cars more affordable, since they will have such a competitive price. However, there are other advantages. By leasing the batteries Nissan is in a way assuaging the fears that many people have about the costs of replacing EV batteries. Both of these factors should help Nissan in promoting its electric car.
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