So far, it looks like a publicity campaign to make themselves look good. Essentially, they are telling everyone about all the research that they are doing like it is something unique while many other companies are doing exactly the same thing. Ford is trying to change their image to appeal to environmentally concerned customers. If you to to any other car manufacturer’s website, you will see some of the exact same tactics to grab your attention. So, what you should do is compare the actual performace of several different vehicles rather than buying into the advertising schemes of any one particular company.
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