It’s one tool for global environmental analysis referring to the macro environment which comprises industries, markets, companies, clients and competitors. It is used as a way to answer the question how is “what is happening in the environment going to affect my future?” or in other words… the strategic planning and discovery of emerging trends.
as musiclv3r notes, environmental scanning is a tool that can be used for almost any industry and their concerns such as IT and education. It detect trends, whether political, social, technological or economical, related to the industry and any threats/oppurtunities that may arise from those trends. After analyzing the trends and their relationships, management is properly formed to respond to those trends and their effects with effective business policies.
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