An eco brand is a brand (clothing brand, product brand, consumer gods brand etc) that builds its central message around ecology and greenness. They could be using only green sustainable materials for their product or could be giving a portion of their proceeds to fund a green project. It is a brand that has eco-friendliness at its heart.
One brand I know that tries to be eco-friendly is American Apparel. They have an entire section of organic clothing!
Eco friendly brands are product that are sustainable or are not harmful to the environment. Things like 100% organic cotton, sweat free and fair trade materials are good when looking for eco friendly clothing brands. The link below talks about how to find eco friendly clothing and what to look for.
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