Each year, REI donates millions of dollars to support conservation efforts nationwide, and sends scores of volunteers to build trails, clean up beaches, and teach outdoor ethics to kids. To improve the sustainability of its packaging design, moreover, REI has set itself 6 key targets, including reducing the REI Brand product packaging by 25% by 2012, using only recyclable or compostable packaging, and increasing the use of sustainable raw materials in our branded packaging and promoting change to other brands. REI also has a special eco-sensitive line of merchandise: http://www.rei.com/aboutrei/ecosensitive_materials.html
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