What is different about marketing green products?



  1. 0 Votes

    Green marketing can include many different things, including the production process, the actual product, packaging, and advertising.

    One problem is that not all consumers agree about what “green” actually means, so it is hard to make the product reach everyone’s standards. Basically, the goal is to make it clear to your buyer why your product is green and why they should buy yours. (Fewer greenhouse gas emissions? Use of renewable energy sources? Efficient packaging?)

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