The two main differences are your message and your audience. As a green business you are targeting a niche market and you want to tailor your message accordingly. You are not going to emphasis how cheap your product is because this is usually associated with less eco-friendly products. Even quality will take a backseat to social and environmental consciousness. Second is knowing how to reach your market, where to advertise. Despite the name you probably don’t want to advertise your green business in “Field and Stream,” a hunting magazine. Follow the link below for more tips.
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