Fair trade is a social movement that utilizes consumer choice and a market-based strategy. The point of fair trade is to make trade more “fair” and mutually beneficial for producers in developing countries. The fair trade movement aims to counter exploitative processes like the colonialism and imperialism of the past. By promoting better trading conditions fair trade also aims to promote sustainability. Basically, when you buy fair trade you pay more so more money goes to the producer or exporter, because middle men and multinational corporations tend to extract profit and exploit the developing world’s producers. The products that are most commonly labeled as “Fair Trade” are handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers, and sometimes gold. As of 2008, the Fairtrade Labeling Organizations International stated that more than 7.5 million producers benefit from fair trade projects. Yet the Fair Trade label is sometimes criticized for having insufficient and illogical impact studies, corrupt practices, causes either harm or no effect to the quality of life, and other injustices. These injustices can be explained by the fact that any well meaning ideology always has to work out its kinks and keep its idealism contained in effective, practical practices.
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