This is impossible to answer definitively. There are a huge variety of marketing and advertising techniques that companies can use to increase revenue. You might recognize some big corporations like Geico and Coca Cola for their memorable commercials. All large companies that have need for marketing have a department for it, and can hire any number of people to work exclusively on marketing strategy and implementation. To relate this answer to the environment, some companies are having success by illustrating their sustainable practices, which consumers increasingly care more about.
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