The Coffee Green Revolution refers to the movement that is in favor of making the international production and distribution of coffee as sustainable as possible. The Rainforest Alliance has been a major player in this movement. They are trying to make people see that we should not be creating special environmentally friendly product lines, but rather that we should incorporate green practices into every product automatically. Steps towards realizing the goals of the revolution include farmers investing in sustainable certification, companies using sustainable farms as their sources, and investors funding necessary changes to the industry.
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