It is a basic tenet of economics that there is a finite supply of goods, and an infinite demand for goods. The never-ending demand is what drives competition in industries. Adam Smith wrote, in his book The Wealth of Nations, “It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self-interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.” In other words, the only way to convince Americans to reduce their consumption is to convince them that doing so will benefit them.
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