I definitely agree with its overuse, but I’m afraid that this little adjective has been pretty incorporated into the mass media and as it is now used to describe pretty much some form of every product imaginable, it may never again be much more than a marketing buzzword.
Personally, I prefer to use and try to follow clean tech, which has some major differences from a traditional ‘green’ approach – many of which I feel are of a higher standard and much more ecologically and sustainable in focus.
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