It can start by using alternative fuel sources. However, the most important thing would be awareness to the rest of the world. For instance, it can base its entire event on a “green” theme and discuss the ecological and environmental crisis throughout the world. It can act as an awareness event, not just a sports event.
Agreed. I think the greatest impact they will have is by selecting green sponsors, and running green advertisements. It has a global audience and a sense of authority.
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