Bread & Butter is a Berlin fashion show that is featuring many green designers. One of their goals, according to the director of Dutch clothing brand Kuyichi Denim, is to drive green into the mainstream by making it more affordable and fashionable, less “hippie,” putting the show under the category of “ecotoure.” Kuyichi has had a rough start trying to get organic cotton with no toxic chemicals across Europe, but they are now able to sell high-end organic jeans and other clothes at competitive prices because, according to them, the clothes just sell that well!
Check out some fashion shots of the eco-friendly, practical-for-everyday clothes at the link below.
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