what is behavioural research?

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    The Office for Human Resource Protections Institutional Review Board website says that behavioral research may refer to the study of an individual’s behavior or the study of “the behavior of aggregates such as groups, organizations, or societies.” According to the site, the goal of such research is to establish a body of information that contributes to knowledge of and solutions to human problems. Other sources apply the term more broadly to the study of the behavior of animals as well as humans.

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