Rewards include branded baseball caps, discounted PepsiCo products and movie tickets. Also by recycling, you are helping the “Entrepreneurship Bootcamp for Veterans with Disabilities, a national program that offers free training in entrepreneurship and small business management to post-9/11 veterans with disabilities.”
Consumers will receive reward points that can be redeemed, and Pepsi will donate to a veterans charity. The most basic reward, though, is getting Americans to recycle the “once and done” bottle. The machines will be placed at stadiums and other similar venues to encourage recycling on-the-go, as opposed to just recycling at home.
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