A company that you might not normally think of as a leader in sustainable innovation, but which has set very ambitious goal for reducing greenhouse emissions is Xerox. Xerox has stated its intention to become 100% carbon neutral – though exactly how much of this goal will be achieved by actual reductions in emissions and how much through offsets is a bit unclear. The company reduced total greenhouse emissions by 20% between 2002 and 2008 already, so it is off to a good start so far. Xerox plans to have reduced emissions 25% below 2002 levels by the year 2012.
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